Features Subscriptioned into Services Are Bad For You

Software publishers have been struggling with a problem for many years now.  We all know about it, and hate to talk about it. It is when the previous or current version of your product becomes the worst competitor for the next version you want to release. What you have right now (or even in a previous version) fulfills all the basic needs of your customers; your customers are so satisfied that they feel little compunction to upgrade.  Combine this with a growing domination in your market space, and suddenly you find yourself with far more upgrade customers than new customers, and a lot of those upgrade customers may want to skip an upgrade or two. Continue reading Features Subscriptioned into Services Are Bad For You