Deadly Sins of Software Executives Redux

Because it needs to be reposted, here is a list of the Seven Deadly Sins of Software Executives. This orginated from a 2005 Edge Forum – Deadly Sins that Can Kill Your Software Company, but polished and modified by me:

  • Ignoring your Customers and Their Real Needs
  • Underestimating Your Competition, Direct and Indirect
  • Letting Your Focus Drift
  • Thinking that Sales is Someone Else’s Job
  • Being Naive, Unrealistic or Soft on Team Members and Leaders
  • Doing a Bad Job of Raising Money
  • Running out of Money
  • Letting Your Company Culture Define Itself Rather than Architecting It to Support Your Goals

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