Archive for the ‘Mac Business’ Category
iPad Revulsion: iPad vs Flash, iPad vs Netbook, Please No More
The Apple iPad is still some months away from shipping, but I am already sick of it. Those who love all things Apple – Mac users especially, Mac loving press certainly – have talked this device to death. I hate the talk, and even I can’t avoid talking about it! Read the rest of this entry »
Why Apple Said Goodbye to MacWorld and Why it Makes Sense
Apple’s (that’s Apple, not Apple Computer) abrupt announcement that Steve Jobs would not deliver the keynote for MacWorld 2009 in San Francisco and in fact, this would be Apple’s last year in attendance at MacWorld shouldn’t be a surprise to anyone. It is just another step in its transformation towards being a completely self controlled ecology that began with the return of Steve Jobs. Here’s why it makes sense. Read the rest of this entry »
Blue Mango’s Screensteps 2 Coverage at MacWorld
Long time Mirye Revolution developer Blue Mango Learning Systems received some good release coverage at MacWorld of their new cross-platform documentation creation product Screensteps 2 over on The Unofficial Apple Blog. If you are in need of a tool that helps you pull together your screenshots and documentation text, this is a great tool from a productivity standpoint.
Mac Users as Incurable Early Adopters
Wall Street Journal’s Nick Wingfield article The Downside to Apple’s Frequent Product Updates caught the attention of several Apple oriented news sites. A quote from analyst Gene Munster that Nick quoted
Given the fact that the pace of Apple product improvements is between two times and four times faster than PC-based products, Apple buyers will always have a higher degree of buyer’s remorse.
An interesting anthropological view of Apple’s product marketing and product lifecycle process – get used to buyer’s remorse because that’s the way Apple does things. Apple perfected this technique by making each product release – not about numerical performance – but perceived benefit or value. In my mind, this means every long time Mac user is a sort of incurable early adopter to the Apple ecosystem. Read the rest of this entry »
As Seen in Apple Quicktime 7.2: Forcing Upgrades by Requirement
Apple released Quicktime 7.2 today. This release is highly desirable since it adds full screen viewing of video, a feature long missing from the general release of Quicktime and widely available in free video players from other companies. Previously you had to purchase Quicktime Pro from Apple for $29.99 to get this functionality. This is an interesting study in forcing end users to upgrade by requirement. Read the rest of this entry »
