The Business of the iPhone SDK Part I
10-Mar-08
A new release of the Mac OS and version of Apple xCode, the Apple owned tool for building applications for Mac OS X in C++ or Objective-C, always brings with it a measure of hype into the Mac OS developer community that can occasionally slop over into the Mac OS user base. But I have yet to date see a release of a developer tool, let alone an SDK, receive this much attention since the original public showing of Java - yes, the Apple iPhone SDK. And this isn’t even about the actual release, but the availability of the beta! The final release is scheduled for some time around June, 2008.
I don’t want to talk about the technical details of the release, but as John Milton put it, to justify the way of God to men on the release format and what the business implications are for the release and the iTunes Store venue. (more…)



