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After reading a great article in Practical Web Design on FaceBook integration, we set up both the Runtime Revolution Facebook Group and Valentina Facebook Group on…Facebook. Tom McGrath of Lazy River Software asked me earlier today why you’d want to spread yourself so thin across multiple venues. There are plenty of social implications - its extremely hard to keep up with all of these social networking venues. They all want to own our identity and content - and they all (the ones that will survive) offer integration APIs, videos, music and more to get you to participate.

But this really isn’t about the technology - its about the socializing and appropriate venue. It seems like that simple truth may be eluding many, who probably have already forgotten what drew them to pre-Web 2.0 venues that very much were about where you hung out. The more you can get your face out there in the right venue, the more likely you will meet others of that also like that venue.

A friend and software developer Phil Davis asked me for general advice on how to start a software company. Phil is a long time software consultant who has developed some really innovative software solutions for both public and private sector clients.

Phil uses a broad spectrum of tools and technologies to deliver solutions though he and I often talk about Runtime Revolution, a rapid application development environment for delivering cross-platform applications: develop software under one operating system but deliver on multiple operating systems. Valentina for Revolution is available as an external local database as well as an embedded server solution.

I’m going to begin a series of posts, just like the How to Kill Your Software Company series that will eventually get posted into the semi-permanent pages of this site.