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Now widely reported, the Groundhog Software and publishing partner Shifty Jelly App Store app MyFrame was deleted from the App Store with no warning. The reason finally given after writing Steve Jobs was “We are not allowing apps that create their own desktops. Sorry.”  On a smaller scale, this demonstrates again that Apple has a hidden set of standards it will use on anyone it perceives to be a competitor or, possibly contrary to its own goals. iPhone and iPad developers should take this as a warning that after spending months developing your application, you could run up against a hidden or competitively motivated response from Apple that will entirely negate your investment.

Steve, it isn’t that you have these policies that is the problem, especially if they were in place when you made it possible to develop for iPhone. The problem is that these changes and decisions come from some hidden agenda, and that any developer at any time could be excised for doing nothing more than following your own guidelines.

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