The Name Inspector Offers 10 Name Types for Naming Products, Companies

The Name Inspector in Seattle has posted an article entitled 10 company name types on TechCrunch: Pros and Cons, with a thoughtful analysis of categories the names fall into - he divides them into the following groups:

  • Real Words - every day words like Apple
  • Compounds - two or more real words together, like Firefox
  • Phrases - combinations of clauses, such as StumbleUpon
  • Blends - combinations of prefixes and suffixes, like Microsoft
  • Tweaked Words - normal words with an odd addition, like iPhone
  • Affixed Words - adding an odd ending, like -ster in Friendster
  • Made Up or Obscure Origin - mostly meaningless inventions, like Meebo
  • Puns - the names that annoy - such as Lickityship
  • People Names - Using human names, such as the infamous Microsoft Bob
  • Initials and Acronyms - Boring series of letters, like IBM